Role: Technical Lead
Tech: Meta SparkAR, Blender, Adobe Suite
After grounding its entire fleet in May 2020, easyJet were looking for creative ways to keep connected with consumers. We worked with them to offer inspiration around future travels – whilst building easyJet’s reputation as an innovative, social-first brand.
The idea was simple – a closed door would appear in front of consumers, wherever they were at the time. They then tap to open, and walk through to the sights and sounds of destinations such as Santorini, Nice and The Algarve – making stunning destinations only a step away and allowing consumers to start planning ahead for when the world might start moving again. We covered 9 European markets with 5 AR filters, initially launching on Instagram and facebook platforms.
Blender sphere setup
Meta SparkAR IDE
‘Patch’ mapping setup for masking the sphere and animation control.
IMPACT: 1 Million views | 20k interactions | 25k impressions